Carl Hagerling

Led design across product, brand, and marketing, defining multiple products and scalable design systems in Figma. Drove the development of data platforms and AI-powered tools, supported a strategic pivot toward B2B, and worked within compliance- and regulation-constrained environments. As an executive, influenced company strategy, culture, processes, hiring, and organizational structure.

Board Member contributing to company strategy, governance, and long-term scaling, while advising leadership on brand, product direction, user experience, and cross-functional alignment in a global Web3 project.

Shaped The Graph from early concept into a decentralized protocol reaching a ~$30B market cap and billions of monthly queries. Scaled the ecosystem from a 5-person team to ~60,000 participants. Led design across product and marketing, improving discovery, token and data workflows, driving qualitative user research, and defining the brand’s values, aesthetics, vocabulary, and narrative.

Was responsible for the end-to-end UX across hardware and software, contributing to the launch of Portal (~1.4M units shipped). Drove product definition through qualitative and quantitative user research and experimentation, collaborated closely with former IDEO designers, guided external agencies, and presented to Facebook executives to shape new communication use cases in a high-pace environment.

Hired to own design for Tesla Energy, with scope expanding to lead design across the Tesla app, internal repair tools, large-scale energy installations, and Powerwall industrial design. Drove cross-functional collaboration to deliver a seamless end-to-end experience from discovery through installation and use, contributed to internal brand and culture initiatives, and presented work to Elon Musk and executive leadership.

Joined when the product and brand were fragmented. Aligned executive leadership around the value of cohesive UX, defined a clear design process, and bridged product and marketing to unify the experience through core UX patterns and a shared design system. Conducted user research, tracked improvements through custom UX dashboards, increased new-user onboarding by 10%, and drove visual alignment across teams.

Co-founded a marine navigation startup, accepted into one of Sweden’s leading incubators and recognized with multiple awards. Set product vision and strategy, led the development of the MVP, and owned business planning across market research, competitive analysis, brand positioning, and unit economics; prepared VC applications, partnered with manufacturers, and pitched the company to investors.

Board Member at DISK (Designers in Skåne), contributing to strategy and organizational development while co-creating a regional design platform and designing and building its website.

Founded and led a design consultancy serving clients such as Facebook, ASSA ABLOY, Bombardier, and IKEA. Built and managed teams of interns and full-time employees, drove sales, business development, and financial planning, and led creative direction and client presentations. The work was accepted into multiple design exhibitions and recognized with awards including Designer Breakthrough of the Year and a Good Design Award.

Joined as a junior industrial designer and quickly advanced to a senior role, leading projects with responsibility for delivery, budgets, and staffing. Helped establish a digital design venture and led transportation and product design for clients including Volvo, Bombardier, and SJ. Oversaw full-scale train and truck mockups to support user research and inform key design decisions and validate real-world usability early on.

Led a cross-functional team defining the next-generation Xperia UI. Initially engaged on the Walkman app, the scope expanded to redesign core experiences across Cybershot and voice memo, defining navigation, browsing, and interaction patterns for non-touch devices to ensure a cohesive end-to-end UX.

Immersed in the design process at Tom Dixon, exploring furniture concepts through SolidWorks CAD modeling, hands-on prototyping, and collaboration with manufacturers to prepare designs for production.

Worked as a designer and front-end developer at Scandvision (later Hello Dave), creating interactive websites, Symbian UI themes, and brand identities for clients including Peab, Symbian, and Brio.

Collaborated with multidisciplinary teams at AFRY on illustrations, interactive media, industrial design concepts, and Symbian UI themes, building Flash prototypes and delivering consultancy work across multiple client projects.

Explored early web concepts for the city of Karlskrona, designing interactive solutions in Flash and Illustrator while applying project management skills to coordinate stakeholders and drive implementation.

Designed and developed web pages for TV programs including Robinson (Survivor), Parasit TV, SVT Movie, and SVT Career, using basic HTML, CSS, and Adobe Flash, with visual assets created in Illustrator and Photoshop.