# Carl Hagerling — Designer & Creative Director, Lund, Sweden

> Carl Hagerling is a designer, creative director, and design leader based in Lund, Sweden. 20+ years across product design, brand, marketing, and industrial design. Open to design leadership roles in Sweden and remote.

## Roles

- Designer (product, brand, industrial)
- Creative Director
- Design Leader / Head of Design / CDO
- Founder

## Location

- City: Lund, Sweden
- Region: Skåne, southern Sweden (near Malmö and Copenhagen)
- Available: Sweden, EU, remote, hybrid

## Site map

- [Home](https://hagerling.se/) — About, experience, awards, contact
- [Portfolio](https://hagerling.se/portfolio/) — Selected work across product, brand, industrial design, and marketing
- [Apps](https://hagerling.se/apps/) — Desktop apps and utilities Carl built and maintains
- [LinkedIn](https://www.linkedin.com/in/carlhagerling/)
- [Email](mailto:carl.hagerling@gmail.com)

## About

Carl Hagerling is a creative leader based in Lund, Sweden. He brings high ownership to his work, focusing on both function and feel. He thrives in strong team environments and is energized by complex problems. He has led design across B2B and B2C contexts as a founder, agency founder, and senior employee.

## Expertise

- Product Design
- Brand & Marketing
- Design Systems
- Industrial Design
- Executive Leadership

## Selected Experience

- **Founder & CDO** at Edge & Node (2021–2025): Led design across product, brand, and marketing. Defined multiple products and scalable design systems. Supported a strategic B2B pivot. Executive influencing strategy, culture, hiring, and org structure.
- **Head of Product & Marketing Design** at The Graph (2018–2021): Shaped The Graph from early concept to roughly $30B market cap and billions of monthly queries. Scaled from a 5-person team to about 60,000 ecosystem participants.
- **Lead ID & UX Designer** at Facebook (2017–2018): End-to-end UX across hardware and software. Contributed to Portal launch (around 1.4M units shipped).
- **Senior UX/UI Designer / Lead** at Tesla (2016–2017): Led design for Tesla Energy, Tesla App, and Powerwall industrial design. Presented to Elon Musk and executives.
- **Senior UI/UX Designer** at Salesforce/Mulesoft (2014–2016): Unified product and marketing experience, increased new-user onboarding by 10%.
- **Founder & Creative Director** at Shore (2013–2014): Co-founded marine navigation startup, accepted into Swedish incubator, multiple awards.
- **Founder, UI & Industrial Designer** at Hagerling Form (2009–2012): Design consultancy serving Facebook, ASSA ABLOY, Bombardier, and IKEA.
- **Senior Industrial Designer** at Hareide Designmill (2007–2009): Led transportation and product design for Volvo, Bombardier, and SJ.
- **UI & Industrial Designer** at Sony Mobile (2007): Led a cross-functional team for next-gen Xperia UI.

## Apps

Beta tools Carl built for himself and made free for others. See https://hagerling.se/apps/ for full details.

- **[Knokk](https://hagerling.se/apps/knokk/)** — All your messengers and email in one window. Messenger, WhatsApp, Telegram, Instagram DMs, Snapchat, plus IMAP email accounts. Desktop and mobile, markdown, light/dark. Electron, macOS + iOS.
- **[Zlurp](https://hagerling.se/apps/zlurp/)** — Batch optimize images, videos, and PDFs locally. FFmpeg, Sharp, and MuPDF under the hood. macOS.
- **[Rekk](https://hagerling.se/apps/rekk/)** — Hold a shortcut, talk, release. Voice transcribed and pasted directly where the cursor is. Native Swift, macOS.
- **[PrepSheet](https://hagerling.se/apps/prepsheet/)** — Free personalised emergency preparedness sheet generator. Location-aware, scales to your household, print-ready. Web (Next.js).

## Awards & Recognition

- 2013 – Awarded "excellent business idea" by Almi
- 2012 – Accepted to Minc incubator
- 2012 – Nominee, German Design Award
- 2010 – Winner, Good Design Award
- 2010 – Breakthrough of the Year, Residence
- 2009 – Designer of the Month, Residence
- 2007 – Selected, International Design Yearbook

## Contact

- Website: https://hagerling.se/
- LinkedIn: https://www.linkedin.com/in/carlhagerling/
- Email: carl.hagerling@gmail.com
- Location: Lund, Sweden
- Status: Open to design leadership roles